what we do


We’re here to help you break through the clutter. Our approach to content is authentic above all. We're audience experts with deep knowledge of the language and references preferred by the black, queer and feminist communities.

We'll translate your message for the given audiences and channels, making sure you inspire a real connection with your target demo and garner the metrics that matter.

We're also total data nerds, so comprehensive channel tracking and growth metrics are always part of the package.


meet whitney

founder + chief content officer

29 birthday.JPG

recovering journalist, typical millennial dreamer and hoop earring authority, I've spent more than a decade crafting narratives for national publications, plucky websites, mission-driven organizations and tech brands. A card-carrying member of #BlackTwitter, I don't believe there's a such thing as "social media." Any channel is simply a collection of tight-knit communities, and what I love about social strategies is trying to crack those community codes. Black-owned and woman-owned businesses have a special place in my little feminist heart, and I love helping solopreneurs and small, local startups get off the ground.

absolute loves:

  • saying 'no' to oxford commas

  • nutella, goat cheese + frozen yogurt over everything

  • eschewing capitalization rules

  • lavender-scented anything


content creation

  • facebook, twitter, pinterest, instagram + snapchat content

  • blog posts

  • digital content

  • website copy

  • e-books + digital marketing guides

  • webinar + video scripts


content strategy

  • social media marketing strategy

  • digital content marketing strategy

  • email marketing content strategy

  • comprehensive content marketing strategy across multiple channels


writing coaching

  • 1:1 or small groups: Invite me to your office to present “How to Write Everything Better.”

  • Attend one of my workshops to sharpen your writing skills for any content medium.